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Toyota believes that solar power will be a cornerstone of our collective future. Serving as a cleaner alternative to the fossil fuels that drove the last century, solar energy remains vital for environmental preservation. To celebrate this inventive and sustainable power source, Toyota has launched the Vivid Solar Sculptural Display, now accessible to the public at its Research & Development facility in Michigan.
Innovation in the EV sector is leading to better vehicles and superior charging solutions for modern drivers. To enhance the ownership experience, Toyota and Lexus have formed a partnership with Treehouse, a software operating system designed to make home charger installations easier for hybrid and EV owners.
The debut of "Tea Time," a new brand film for the Corolla Cross Hybrid, is creating a buzz among Toyota fans. Starring internet sensation King Bach, the short film highlights the strong creative bond between the celebrity and the brand. This latest project continues a history of successful marketing collaborations designed to engage modern audiences.
The 2025 espnW: Women + Sports Summit in Ojai, CA, served as an inspiring highlight for women athletes and for Toyota. Toyota proudly celebrated the 10th anniversary of its Toyota Everyday Heroes program, which recognizes girls and women making meaningful contributions in sports. Each honoree received a $15,000 award in appreciation of their work and impact.
Hybrid vehicles have become a normal part of the driving experience in the United States. But when the Toyota Prius was first introduced 25 years ago, it was something entirely new—and uncertain. It marked the beginning of a more efficient way to drive, and now, the 2026 Prius is ready to celebrate the lasting legacy it helped create.
Toyota Safety Sense exists because Toyota made safety a top priority long before introducing one of the world’s most acclaimed driver-assist systems. The company has a dedicated division focused on pushing safety innovation forward. In 2011, Toyota founded its Collaborative Safety Research Center (CSRC), dedicating its efforts to advancing mobility safety.
If you're after a ride that’s both bold and exhilarating, the 2025 Toyota Camry Nightshade Edition should be on your radar. With its sleek blacked-out design and sporty presence, this special edition is built to make a strong impression. Here’s what sets it apart.
EVgo Inc. has teamed up with Toyota to open new fast-charging stations in Baldwin Park and Sacramento, California. This project is part of Toyota's "Empact" initiative, which is dedicated to increasing access to EV charging in underserved communities. These stations feature powerful 350kW chargers and are designed to be both affordable and conveniently located near everyday spots like grocery stores, restaurants, and shopping centers. Each station can accommodate up to eight vehicles at the same time.
The 2025 Toyota Corolla Cross strikes the perfect balance of comfort, utility, and efficiency, making it an ideal companion for your daily routine. Exciting new color options add to the appeal of this already impressive model.
In recent years, the Toyota RAV4 Prime has established itself as a top contender among plug-in hybrid SUVs, celebrated for its robust performance and premium features. For 2025, Toyota has rebranded the vehicle as the RAV4 Plug-In Hybrid.