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Marking its fourth season as the NFL’s official auto partner, Toyota has launched a vibrant new campaign geared toward celebrating the future generation of football.

Celebrated worldwide for top-tier vehicles, Toyota continues to strengthen its environmental initiatives. Toyota Motor North America will share its vision for a cleaner automotive future during an upcoming segment of "Earth with John Holden" on Bloomberg Television.

Toyota’s facility in San Antonio has just made headline news, promising big advantages for Texas working families. In July 2026, Toyota Motor North America unveiled plans for a $3.6 billion investment to enlarge their San Antonio plant and recruit thousands of team members dedicated to crafting tomorrow's Toyota lineup.

Toyota believes that solar power will be a cornerstone of our collective future. Serving as a cleaner alternative to the fossil fuels that drove the last century, solar energy remains vital for environmental preservation. To celebrate this inventive and sustainable power source, Toyota has launched the Vivid Solar Sculptural Display, now accessible to the public at its Research & Development facility in Michigan.

When seasonal patterns transition and summer heat reaches record levels, standard car care changes from a basic checklist to an essential safety rule. Intense summer heat shortens the lifespan of auto parts, depletes vital fluids, and stresses your engine. Ignoring this seasonal upkeep increases your risk of unexpected mechanical breakdowns and highway tire blowouts. Keeping your car safe from extreme weather requires a smart, proactive maintenance plan.

As the weather warms up, spring is the perfect time to focus on your vehicle's health. The harsh conditions of winter often leave behind minor wear and tear that can jeopardize your car's long-term reliability if left unaddressed. Performing a comprehensive seasonal checkup is the best way to ensure your vehicle is ready for the road ahead.

Innovation in the EV sector is leading to better vehicles and superior charging solutions for modern drivers. To enhance the ownership experience, Toyota and Lexus have formed a partnership with Treehouse, a software operating system designed to make home charger installations easier for hybrid and EV owners.

When schools face budget challenges, arts programs are often the first to disappear. Toyota is stepping up with a $75,000 gift to Music Will to ensure that vital music education remains a reality for students everywhere.

The debut of "Tea Time," a new brand film for the Corolla Cross Hybrid, is creating a buzz among Toyota fans. Starring internet sensation King Bach, the short film highlights the strong creative bond between the celebrity and the brand. This latest project continues a history of successful marketing collaborations designed to engage modern audiences.

The 2025 espnW: Women + Sports Summit in Ojai, CA, served as an inspiring highlight for women athletes and for Toyota. Toyota proudly celebrated the 10th anniversary of its Toyota Everyday Heroes program, which recognizes girls and women making meaningful contributions in sports. Each honoree received a $15,000 award in appreciation of their work and impact.