Toyota Safety Sense exists because Toyota made safety a top priority long before introducing one of the world’s most acclaimed driver-assist systems. The company has a dedicated division focused on pushing safety innovation forward. In 2011, Toyota founded its Collaborative Safety Research Center (CSRC), dedicating its efforts to advancing mobility safety. Since then, the CSRC has worked closely with universities, hospitals, and industry experts to find ways to reduce crash injuries, better understand driver behavior, and help prevent accidents. The results have been impressive.
Toyota Safety Research Center Completes 100th Project
Toyota’s CSRC is strongly dedicated to collision mitigation research. Because crashes can cost lives, every advancement that helps protect drivers and passengers represents progress in automotive safety. On June 3, 2025, Toyota announced that its partnership with the Massachusetts Institute of Technology (MIT) AgeLab led to the CSRC’s 100th completed research project.
Reflecting on this accomplishment, CSRC Director Danil Prokhorov stated, “This is a significant milestone for CSRC and our commitment to pursuing Toyota’s vision of a future safe mobility society for all with the ultimate goal of zero traffic fatalities.” The project with MIT explored how drivers and pedestrians interact with technology such as mobile phones and in-vehicle touchscreens.
The 100th project, supported by MIT AgeLab scientist Dr. Bryan Reimer, highlighted the strong collaboration between Toyota and MIT. The research provided key insights, including a dataset on voice-based human-machine interaction and patterns of driver-pedestrian behavior. The team also studied how driver-assist features affect behavior and examined how drivers handle tasks that aren’t related to driving.
Looking ahead, Toyota’s research center already has plans for its next 10 projects. The CSRC will soon collaborate with the University of Waterloo, Oregon State University, Ohio State University Injury Biomechanics Research Center, and Auburn University. For now, Toyota is taking a moment to celebrate this major achievement while exploring how to apply the latest findings to enhance safety for drivers everywhere.
Stay connected with us to follow Toyota’s latest accomplishments and learn more about the value of its ongoing work with MIT.
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