Blog

 

The debut of "Tea Time," a new brand film for the Corolla Cross Hybrid, is creating a buzz among Toyota fans. Starring internet sensation King Bach, the short film highlights the strong creative bond between the celebrity and the brand. This latest project continues a history of successful marketing collaborations designed to engage modern audiences.

 

The 2025 espnW: Women + Sports Summit in Ojai, CA, served as an inspiring highlight for women athletes and for Toyota. Toyota proudly celebrated the 10th anniversary of its Toyota Everyday Heroes program, which recognizes girls and women making meaningful contributions in sports. Each honoree received a $15,000 award in appreciation of their work and impact.

 

One of the biggest challenges parents face is securing dependable care for their children while they’re at work. This can make it difficult to pursue a career in your field or progress once employed. To help ease this challenge, Toyota provides its manufacturing team members with expanded, convenient childcare options.

Toyota has made all-wheel drive (AWD) standard across the entire 2026 Highlander lineup. This three-row SUV blends everyday comfort with the ability to handle rougher terrain. The AWD system pairs with a turbocharged engine and an automatic transmission, providing confident performance no matter where you drive. Let’s take a closer look at its drivetrain and powertrain.

Right now, federal tax credits can reduce the cost of buying an electric Toyota. The Clean Vehicle Credit provides up to $7,500 toward eligible vehicles. There’s also a credit for installing a home EV charger—but both programs are ending soon. The charger credit expires after June 30, 2026, and the EV tax credit is set to end on September 30, 2025, unless extended. If you're thinking about going electric, don’t wait.

 Hybrid vehicles have become a normal part of the driving experience in the United States. But when the Toyota Prius was first introduced 25 years ago, it was something entirely new—and uncertain. It marked the beginning of a more efficient way to drive, and now, the 2026 Prius is ready to celebrate the lasting legacy it helped create.

Toyota Safety Sense exists because Toyota made safety a top priority long before introducing one of the world’s most acclaimed driver-assist systems. The company has a dedicated division focused on pushing safety innovation forward. In 2011, Toyota founded its Collaborative Safety Research Center (CSRC), dedicating its efforts to advancing mobility safety.
 

If you're after a ride that’s both bold and exhilarating, the 2025 Toyota Camry Nightshade Edition should be on your radar. With its sleek blacked-out design and sporty presence, this special edition is built to make a strong impression. Here’s what sets it apart.

 

EVgo Inc. has teamed up with Toyota to open new fast-charging stations in Baldwin Park and Sacramento, California. This project is part of Toyota's "Empact" initiative, which is dedicated to increasing access to EV charging in underserved communities. These stations feature powerful 350kW chargers and are designed to be both affordable and conveniently located near everyday spots like grocery stores, restaurants, and shopping centers. Each station can accommodate up to eight vehicles at the same time.

Through its Way Forward Fund (WFF), Toyota is committed to making a difference in the lives of children with traumatic brain injuries (TBIs). By providing critical funding, the company helps ensure these children receive timely diagnoses and the necessary treatment to manage both immediate and long-term effects.