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Located at its Saline, MI, research and engineering campus, the newly unveiled Toyota Battery Center of North America represents a major milestone for the brand. This 30,000-square-foot testing and engineering complex will rigorously evaluate battery cells supplied by Toyota's North Carolina manufacturing plant and regional facilities.
Located at its Saline, MI, research and engineering campus, the newly unveiled Toyota Battery Center of North America represents a major milestone for the brand. This 30,000-square-foot testing and engineering complex will rigorously evaluate battery cells supplied by Toyota's North Carolina manufacturing plant and regional facilities.
Marking its fourth season as the NFL’s official auto partner, Toyota has launched a vibrant new campaign geared toward celebrating the future generation of football.
Celebrated worldwide for top-tier vehicles, Toyota continues to strengthen its environmental initiatives. Toyota Motor North America will share its vision for a cleaner automotive future during an upcoming segment of "Earth with John Holden" on Bloomberg Television.
Toyota’s facility in San Antonio has just made headline news, promising big advantages for Texas working families. In July 2026, Toyota Motor North America unveiled plans for a $3.6 billion investment to enlarge their San Antonio plant and recruit thousands of team members dedicated to crafting tomorrow's Toyota lineup.
Toyota believes that solar power will be a cornerstone of our collective future. Serving as a cleaner alternative to the fossil fuels that drove the last century, solar energy remains vital for environmental preservation. To celebrate this inventive and sustainable power source, Toyota has launched the Vivid Solar Sculptural Display, now accessible to the public at its Research & Development facility in Michigan.
Innovation in the EV sector is leading to better vehicles and superior charging solutions for modern drivers. To enhance the ownership experience, Toyota and Lexus have formed a partnership with Treehouse, a software operating system designed to make home charger installations easier for hybrid and EV owners.
When schools face budget challenges, arts programs are often the first to disappear. Toyota is stepping up with a $75,000 gift to Music Will to ensure that vital music education remains a reality for students everywhere.
The debut of "Tea Time," a new brand film for the Corolla Cross Hybrid, is creating a buzz among Toyota fans. Starring internet sensation King Bach, the short film highlights the strong creative bond between the celebrity and the brand. This latest project continues a history of successful marketing collaborations designed to engage modern audiences.
The 2025 espnW: Women + Sports Summit in Ojai, CA, served as an inspiring highlight for women athletes and for Toyota. Toyota proudly celebrated the 10th anniversary of its Toyota Everyday Heroes program, which recognizes girls and women making meaningful contributions in sports. Each honoree received a $15,000 award in appreciation of their work and impact.
